About.

Founded by Hayden Shepherd, Artist Analytica is shaped by his unique blend of technical expertise & music industry experience. Hayden holds a Bachelor’s degree in Mathematics (Statistics) and a Master’s degree in Data Science. This is paired with over 10 years experience as a venue booker & event promoter working with acts such as Amyl & The Sniffers, X CLUB., Skin On Skin & SPEED.

Artist Analytica is a data-driven A&R service dedicated to the Australian music industry. We focus on early-career talent discovery, harnessing the power of our in-house data tools to uncover emerging artists before anyone else. Our goal is to break down barriers to discovery and showcase Australian talent to a global audience.